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Elective Course: Corporate Strategy
Course Objective:
To introduce students to:-
- The concerns that impact a firm's choice of strategy, scope, and organization, and to offer tools and concepts that allow students to critically examine the creation of corporate advantage.
- The trends in corporate diversifications; dynamics of multi-business operations and the challenges facing the corporate strategists in creating value in multi-market operations.
Detailed Curriculum:
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Framework of corporate strategy;
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Vision, goals and objectives;
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Resources – developing and leveraging strategic assets;
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Scope of a firm – horizontal and vertical dimensions of scope, economic rationale of scope selection;
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Related and unrelated diversifications;
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Multi-market rivalry – mutual forbearance, moderators thereof;
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Parenting advantage;
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Implementing corporate strategy – organizational structure, systems and processes;
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Creating corporate advantage - A system of value creation,
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A continuum of effective corporate strategies,
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Evaluating corporate strategies;
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Corporate governance – agency problems, administrative context;
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Corporate transformation – failures and remedies.
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Reference Books |
Author / Publication |
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Corporate Strategy: A Resource Based Approach |
Collis, David J. and Cynthia A. Montgomery (2005) |
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Corporate-Level Strategy: Creating Value in the Multi-business Company |
Goold, Michael, Andrew Campbell and Marcus Alexander (1994) |
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Competitive Advantage |
Porter (1985) | |